Lee J. Freedman

8235 Tradd Court, Charlotte, NC 28210 | (704) 287-6150 – lfreedman[@]gmail.com

Award-winning and experienced marketing communications professional with more than five years of combined corporate and agency practice. Creative, curious and passionate personality who understands business-to-business and business-to-consumer communications and marketing. Strong interpersonal communicator with a skill set to successfully integrate communications, sales and marketing initiatives into cohesive brand messaging.

Experience

Duke Energy – Marketing Communications Specialist
Third-largest electric utility in the U.S.
November 2009 to Present

With minimal direction, develop communications to inform and educate customers and other audiences about Duke Energy products and services, and to build acceptance of company positions and activities.
Responsible for writing and editing Web copy, print collateral, presentations, video scripts and other communication products for customer marketing campaigns, promotions, and special programs and initiatives.
Provide writing and editing services to corporate groups and departments.
Ensure consistency of facts and messages across projects, deliverables and audiences, and with other company communications.
Conduct research on energy topics, internally and externally, in order to develop content that is accurate, timely and relevant.
Work closely with account managers and creative team to meet communication needs and business objectives of internal clients.
- Confer regularly with MarCom account managers on communications planning and implementation, including creative work products, milestones, deadlines and measurement of results.
- Brainstorm with designers, account managers and other copywriters to achieve creative outcomes.
- In consultation with account managers, confer with internal clients as appropriate to clarify direction and confirm accuracy of written materials.

Agility Recovery Solutions – Communications Manager
Provider of disaster recovery services to organizations throughout North America.
July 2006 to June 2009

Devised marketing strategies for team members, partners and existing members to publicize and sell Agility services to their constituents, including the development and management of select sales and educational webinars.
Managed numerous direct-mail campaigns, including list development, creative, writing, editing, mail house coordination and measurement of campaign effectiveness.
Managed printing companies, promotional product suppliers, trade show vendors, project-based PR agencies and freelance graphic designers to create and update brand messaging channels.
Oversaw trade show planning and fulfillment, including pre- and post-show prospect marketing.
Conceived, developed, populated and launched OurAgility, an online user forum for members and prospects, and created and managed the company’s Twitter account.
Developed and implemented comprehensive public relations plan that resulted in over three million favorable print impressions between June 2008 and June 2009.
Developed company’s internal and external communications.
- Created, wrote and distributed quarterly member, prospect and partner newsletters.
- Wrote copy for company’s Web site re-launch. Continually updated the site’s content.
- Developed new-business proposals and created responses to RFPs.
- Collaborated with executives on internal and external updates about on-going disaster recovery efforts related to natural and man-made disasters.
Led North American survey initiative that resulted in strong industry-specific statistics, favorable media coverage and powerful knowledge for future marketing and sales initiatives.

Crown Communications - Communications Associate
Marcom agency specializing in busines-to-consumer clients.
July 2004 to July 2006

Managed day-to-day client relationships for Cricket Communications, Reid’s Fine Food, Crescent Resources, Brixx Wood Fired Pizza and Sullivan’s Steakhouse.
Developed Web site content for Blowing Rock (N.C.) Tourism Development Authority (TDA).
Facilitated on-site media relations support to client spokespeople and media agencies.
Researched and developed new business proposals.